MOBILEADVERTISINGBOOK

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“This necessary book is the kind of roadmap we all wish we had back in 2001. It will guide you to success in mobile advertising, hopefully helping you to cross the chasm from unproven to proven success for your brand. It will help technologist think about what they can bring to the table, and investors think about where to invest.”

From the Foreword, Greg Stuart, Former CEO, IAB, Coauthor, What Sticks?

Mobile Advertising

Supercharge Your Brand in the Exploding Wireless Market

 

Chetan Sharma, Joe Herzog, and Victor Melfi

Published by John Wiley, Feb 2008

Hardback, 432 pages, 68 figures

 

 

 

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