“This necessary book is the kind
of roadmap we all wish we had back in 2001. It will guide you to
success in mobile advertising, hopefully helping you to cross the
chasm from unproven to proven success for your brand. It will help
technologist think about what they can bring to the table, and
investors think about where to invest.”
From the Foreword, Greg Stuart, Former CEO,
IAB, Coauthor, What Sticks?
Mobile Advertising
Supercharge Your Brand in the Exploding Wireless Market