From the Foreword, Greg Stuart, Former CEO, IAB, Coauthor, What Sticks?

Mobile Advertising

Supercharge Your Brand in the Exploding Wireless Market

Chetan Sharma, Joe Herzog, and Victor Melfi

Published by John Wiley, Feb 2008

Hardback, 432 pages, 68 figures

 

Seattle Feb 18th 6:30pm   Sponsors: Zumobi, Taylor Creek Associates, and Mobile Research Stanford University March 19th 5:30pm Sponsors: AdInfuse, Admob, and Rhythm New Media   SEATTLE (Mobile Monday) Feb 18th 6:30pm Downtown Seattle, Harbor Steps, Terrace Room 6:30-7:30 Networking, Food 7:30-9:30 Book Presentation and Q&A (Chetan, Joe, Victor) No RSVPs Necessary. Where The Harbor Steps 1221 First Avenue Terrace Room Seattle STANFORD UNIVERSITY Mar 19th 5:30pm Oak West Hall, Tresidder Memorial Students Union 5:30-6:15 Registration, Networking, Food 6:15-7:15 Book Presentation and Q&A (Chetan, Joe, Victor) 7:15-8:15 Panel Discussion (Brian, Omar, Ujjal) 8:15-9:00 Networking and more Q&A   Where (Parking free on campus after 4:00pm) Oak West Hall, Tresidder Memorial Students Union, 459 Lagunita Drive Stanford University Stanford CA - 94305 We have assembled a panel of brilliant mobile advertising executives to discuss the state of the Mobile Advertising Industry right after the book discussion. BRIAN Cowley CEO and President, AdInfuse OMAR Hamoui CEO and Founder, Admob UJJAL Kohli CEO and Founder, Rhythm New Media Seating is limited, so please RSVP to stanfordevent at chetansharma dot com with your Name, Company, and Email Address Brian Cowley is President and CEO of AdInfuse and has over 25 years of industry experience. He was previously VP of Mobile Advertising at Infospace, EVP at InPhonic, SVP at Looksmart, VP at eBay, and Director at Netscape. He holds BS from Bryant University. Omar Hamoui is Founder and CEO of Admob and has founded several companies in mobile software and services. While earning his MBA from Wharton, Omar created Admob. He holds a degree in Computer Science from UCLA. Ujjal Kohli is CEO of Rhythm New Media and has over 25 years of experience in the industry. He was previously EVP of Marketing and Sales for AirTouch Cellular. He holds BTech from IIT Delhi, MSEE from University of Rochester and MBA from Harvard. This event is being organized in association with Mobile Momentum -  a  forum founded by Stanford University Consulting Professor Tom Kosnik and his former student, Mohit Gundecha to facilitate ongoing dialogue between the communities of academics, researchers, carriers, entrepreneurs, and investors, in Silicon Valley & Asian Mobile Markets. It aims to align with and complement the efforts of many other organizations at Stanford and in Silicon Valley that build bridges to Asia. The first event was on Future of Mobile Value Added services in India. Chetan Sharma is the founding advisory board member of Mobile Momentum along with Kunal Bajaj. Mobile Momentum is  currently reviewing topics  for their next  research and event. Inquiries to mohitgundecha@gmail.com

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