Seamless scanning experience is the key attribute for the user community. Minute distraction or annoyance in a webpage to be accessed easily, will divert the user to right away switch over to another page. Result is just business lost already.
The users have plenty of options these days in this competitive world. It does not matter what they do need of what standards, there are plenty of options available though at each other level.
Under such given conditions, to get a customer to your site and get him moved to look into the site keenly for details, is something like half battle won. When you lose the sale at that stage, it might be annoying. Also, if the rationale is too petty to lose that you could have done with a bit more concern towards your provisions; it'd be more worrying as well. In that case, you will take a resolve that it should not happen again. So is the case of the commercialists in recent times in getting their sites updated to the mobile format.
Mobile website is not the same as that of the traditional fixed web site. Accessing for information from the mobile website is highly handy for the users from any kind of mobile contraptions. On the other hand, it could be a small troublesome to use the typical fixed websites of the standard kind from a mobile phone. The conversion of the fixed website to the mobile website could happen in 2 ways. One is thru building a new mobile site (mobil hemsida) totally.
The other way is to convert the present site to be compatible to the mobile phones view. The second case is the offspring of the newest advances in the domain of info and technology which isn't adopted by the tall guys that are large players in the trade. They believe in complete reconstructing of their sites separately meant for mobile telephone devices access.