A smartphone – what is it and what makes it smart? Well, it’s a mobile phone offering advanced capabilities but usually with PC-type functionality. It’s an all-in-one, portable organizer, email device, phone, SMS device, camera and so much more. So, we know of some of its capabilities but why are people really buying smartphones?
We know that over 80% of people in the US have a mobile phone and of people choosing new phones towards the end of 2010, 40% in the US were selecting the smartphone over the standard mobile phone. Looking at the wider picture, worldwide over half a billion smartphones are expected to be sold in 2011 alone! So let’s look at the smartphone and some of the reasons why it’s so popular.
Research tells us that internet applications and service are the key factors to maintaining overall cellphone market sales and smartphones certainly come out tops here. They possess sophisticated software and a wide range of capabilities. Connection to the internet is generally at high speeds and most have Wi-fi capability. Its handling of email is also welcomed too. People like to be able to check their email wherever they go and don’t necessarily want to travel with a laptop continually.
The smartphone has brilliant technology, it’s attractive and it’s certainly more portable than lugging round a laptop. Sure, it’s more expensive but as sales increase, so prices become more competitive and there are many to choose from.
Smartphones are a status symbol for some, but people aren’t just buying them in vast quantities as a fashion statement, they are finding out what they can do and are really using them, too! Shoppers love the smartphones’ capabilities and with smartphone sales on a sharp increase, this is a superb opportunity for businesses to get on board and increase their business potential though mobile marketing. Smartphones have great graphics and lend themselves well to mobile marketing materials. The future of mobile phones is the smartphone.