Posts Tagged ‘text’
Text message coupons for Restaurants – A Powerful, Cost-Effective Marketing Tool
April 3, 2012
In our economic slump, restaurants are finding it harder and harder to market themselves. The fact is that people are going out to eat less, and spending less when they do. This has placed a heavy burden upon restaurant owners to get people into their restaurants without spending a lot of money. Conventional means of advertising (Print, TV, radio) are extremely expensive and have limited response rates. However, there is good news. A new from of advertising is sweeping the marketing world by storm: text message advertising.
Text message marketing reaches the user via standard SMS messages. This creates a very personal medium that is always a “vibrate away” from the consumer. In order for the consumer to receive these messages, they must opt-in (sign up) for the service. This means that they have shown enough of an interest in the service to be willing to receive further information from it on their cell phones. This brings us to the world of Text coupons for restaurants.
SMS coupons give you the benefit of being able to send your discount or promotion instantly at the exact time you want. Imagine this: a dad is on his way home from working, thinking about dinner. His phone goes off and it is a coupon for your restaurant offering an incentive to come in for dinner (ex: “PizzaPlanet: Family Night! 25% your entire food bill with a party of 3 or more. Valid tonight only! Tell your friends!” ) His decision is practically made for him! An hour later he shows up at your door with four hungry customers.
For a very low cost, restaurant owners can send text messages to their prospective customers with an incentive to come in, with the imperative call to action to show up today. With very little effort, a text message coupon service for restaurants can send the SMS coupons for you.
So why look into text message coupons? Studies put text message advertising response rate at 20% with some response rates up to 75%! (Carrabba’s Italian restaurant recently ran a promotion and got a 62% response rate on their promotion!) At a time where people are spending less at restaurants, you have to be different and implement new and creative ways to promote yourself. For restaurants, Text coupons are the best alternative to tired and worn out conventional advertising.
Jeffrey Arnold is a nationally recognized SMS marketing and search engine marketing expert. He will work with you directly to formulate the most powerful SMS marketing campaign possible. Visit his site for a FREE TRIAL of his industry leading software and try the service to determine if using SMS marketing and SMS coupons is for you.
How Using A Fool Proof Mobile Marketing Campaign Can Greatly Help Grow Your Company
January 4, 2012
One of the fastest growing platforms when it comes to reaching consumers today has become text messaging marketing, which is one of the quickest and easiest ways to reach your target audience. Not only has technology and the average consumers need for deliverability made it more effective then any other platform out there, but the Calgary mobile marketing success rate is second to none.
Did you know that only 17 per cent of emails are opened within two days of receiving them as compared to 90 per cent of electronic devices texts which have a extremely high read rate within just 15-minutes? That is a huge comparison, especially when there are over 5 million cell phone owners across the globe.
Contrary to what many think, setting up this type of campaign is quite easy and doesn’t cost a lot of money. Many times it’s assumed that using the latest and greatest technology can be an overwhelming and a significant amount of time and can be an investment in itself, but the opposite actually holds true. In fact, it’s well worth its weight in gold since it’s the best way to reach new customers, and keep in touch with past ones as well.
There are many ways to get consumers to take notice, but one of the best ways to reach people is to get them to sign-up or opt-in to this service. In order to do this, it’s recommended that you integrate short codes and keywords into other channels such as radio or television ads, billboards, signs or pamphlets. For example, a restaurant owner could put on his or her menu “Text FOOD to 89203″.
Many businesses can benefit from this, including restaurants, realtors, doctors, dentists, florists and even bars and nightclubs. Essentially this is the best way to send out coupons, discounts, appointment reminders or announcements about upcoming events.
Always make sure the mobile marketing Calgary company you recruit is rigorously involved with the management of each campaign and has a complete understanding of the software involved to take your business to the next level.
If you’re interested in taking your company to the next level and want more info on mobile marketing Calgary you’ve come to the right place. Please check out our helpful website, where you’ll find some really fantastic advice on the advantages of using Calgary mobile marketing professionals in your area.
What Kind Of Process Is Mobile Marketing?
January 23, 2011
Mobile marketing in its broadest of definitions is marketing communication via a mobile device, which to the uninitiated may just mean that users receive a bulk advertising message on their mobile phones. That would indicate that it is a one way process and it really couldn’t be further from reality. Mobile marketing is an interactive process in the true sense of the word and here’s why…
This feature actually comprises of a wide variety of SMS services and is most definitely a two-way process. The mobile user sends an SMS to a short code or number starting with a predefined keyword and they receive a text back with the requested information. A user could be requesting a mobile discount coupon, some information about a new product; they could be entering a competition, adding their vote to a poll and so on. The possibilities are endless and that’s what makes mobile marketing so versatile and fascinating and very, very popular. People like choice and they enjoy interaction and that’s what SMS marketing is all about.
Traditional marketing was based on simple, one-dimensional adverts with cheesy messages; like billboards that smiled out at the consumer from a great height. It has now evolved into multidimensional, interactive marketing that allows the user greater choice, more control over the products they buy and the services they employ and so much more say in where they shop, how they shop. Smart consumers are no longer passive viewers of traditional advertisements but are instrumental in the process of advertising primarily by their interaction in the process.
SMS marketing is so versatile that is lends itself to Political campaigning as President Obama so aptly showed the world using a mobile campaign in his run for the Presidency. His “Change” campaign was all about personal messages, two-way interaction with voters who signed up to his SMS campaign. It was a great success before his campaign garnering donations and support, during the campaign by encouraging a large voter turn-out than expected and then for thank-you messages and feedback after the win. Not to mention the invaluable database it created for future communication with those who opted-in. Other Politicians have since done a similar thing since with successful outcomes.
Text marketing companies also provide companies the platform to allow opt-in databases, so that the relationship between them and their consumers can be ongoing. This marketing is truly a two-way process. If you need further convincing, the best way to find out is to trial it for yourself.
Learn more about Mobile Marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.
categories: mobile marketing,text marketing,sms marketing,mobile,marketing,advertising,text
What Would You Pick – Smartphone Or Regular Mobile?
January 16, 2011
Mobile phones are so popular in the US that almost 4 out of 5 people now have one. Depending on its age, make and model, it can have varying degrees of capabilities but it is certainly used to make and receive calls, SMS messages and so on. However, with the ever-changing mobile technology and of course, fashion, a lot of people change or upgrade their phones regularly. With all the hype surrounding smartphones today, it lends itself to the question as to whether more people are buying smartphones than regular phones.
Well, let’s start with one prediction that says there may be half a billion smartphones sold worldwide in 2011! That is a significant number of devices. Nielsen tells us that the numbers of smartphone subscribers is most definitely on the increase with sales in the US alone increasing dramatically in the last quarter of 2010. Accordingly, statistics tell us that over 40 per cent of people buying a new mobile phone preferred a smartphone over a standard issue feature phone. Comparative figures show that US smartphone penetration similar to that of the UK.
Smartphones really are set apart by their capabilities, not least of which is the way they can sync with the user’s email account. They make great little gaming devices. It’s a camera that in some models can edit your photos. Their used for business and their used for fun and are incredibly versatile.
Nielsen research says the US is really becoming “hooked on smartphones” and their statistics tell us that over 40 per cent of people buying a new mobile phone preferred a smartphone over a standard issue feature phone. They have so many functions that the smartphone is likened to a mini PC and as more people get switched on to what they can do, so the rise in their popularity and selling power is likely to trend upwards.
Whatever the answer to the question, there is no doubt that the smartphone really is a technological phenomenon and is taking the world by storm. This fact has not gone unnoticed by those in mobile marketing industry who see smartphones as lending themselves well to marketing materials not least because of their superb graphics and their apps and data speeds – all perfect environments for targeted mobile marketing campaigns.
Learn more about mobile marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.
Tongue Twisting Google Goggles – Good News For Mobile Marketers?
December 26, 2010
Google Goggles – launched late 2009 – the downloadable image recognition apps created by Google. Simply put, take a pic of a product, poster or barcode using your mobile and the Google information search will begin with results sent back to your mobile. Whilst currently still in its infancy and available for some models of Android devices and later model iPhones, it is already buzzing amongst mobile users in the US. So will Google Goggles give mobile marketers new options?
They say that a picture paints a thousand words. Bear that in mind when you read this article! We are becoming aquainted with mobile marketing and how well it is working for savvy businesses in today’s fast paced world of marketing but have you heard of Google Goggles? Well, if you have a mobile device the likelihood is that it will have an onboard camera. We text, we chat, we use the net, we take pics…all commonplace activities with our mobiles. In fact 85% of mobile owners take photos with their mobiles. It’s easy and quick to do, simple to share with others. Now let’s take the snapping of a photo with our mobiles and what that photograph can do, one step further with this search engine.
Those of you more familiar with mobile marketing will be familiar with the use of barcodes and QR codes in mobile marketing too. This new application can work well with barcodes and QR codes. It is still relatively in its infancy and is currently available for some Android devices and later model iPhones but already it has attracted some of the bigger brands and companies to it and they are already partnering up with a view to adding it into their marketing mix.
Disney has used this with their movie Tron Legacy; consumers take a pic of the poster and are then redirected to the Tron Legacy microsite on the mobile web. Users are then asked to watch the trailer for the movie. It gives the user a richer, fuller experience from the traditional one of simply looking at a poster and the limited information available on it. Now a picture really can paint a thousand words – or more!
With this latest effort to make traditional media more interactive and trackable, it is just another potential string for the bow of the mobile marketer going forward. They say a picture paints a thousand words!
Learn more about Mobile marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.
Can Mobile Marketing Be Tailored To Specific Target Audiences?
December 23, 2010
Mobile marketing is developing rapidly as a form of advertising. Television, radio and billboard ads are all mediums of marketing that can reach large numbers of consumers in public and widely noticeable spheres. But even when these mediums aim to target specific consumers, they lack intimacy and personal engagement with customers.
Mobile marketing on the other hand offers all the reach of conventional advertising, but presents an additional element of customer engagement and being tailored specifically to a target audience. Product packaging promotions are one simple way in which companies can take one step further to engaging customers more personally. When shoppers venture down specific aisles at supermarkets they are obviously searching for something in particular, so it would seem obvious that the first group of consumers companies may wish to target are already existing customers in that product market. Promotions on product packaging will allow customers to immediately opt in to TXT alerts promoting new offers or providing information about that specific product.
Not only may these offers increase sales in a product, but the more personal customer engagement may lead to a more loyal customer following in the long wrong. As well as this, TXT offers on packaging offer advertising for companies at a much lower cost than battling for prime time television ad slots and thus provide lower risk in terms of the return increase in sales.
Case studies also show that another effective way for companies to tailor their mobile marketing to specific target audiences, is to associate their product with events that would appeal to their consumers. This has been a successful tool for Coca-Cola who frequently offer TXT competitions to meet sports people or to win outdoor summer packages via SMS and unique codes that consumers can send in once they have purchased a bottle of Coke.
Mobile marketing then, can not only be tailored for specific target audiences, but it offers vast potential for increased sales, customer loyalty and for coalescing with other advertising mediums.
Looking to find the best deal on Mobile Marketing, then visit www.txt2get.com to find the best advice for you.
Do We Consider Mobile Marketing As “Spam”?
December 12, 2010
Using electronic messaging to indiscriminately bulk mail people in an unsolicited form is known as Spam. Used by some companies to mass mail their advertising, it is a common and relatively inexpensive way to reach consumers. However, most people today have spam filters or at least spam folders, whereby most of the spam messaging is diverted or deleted and hence never looked at or read. It is unwanted by most and is thus ineffective and probably, these days, a waste of time. Is Mobile Marketing just “Spam” by another name? Far from it and this is why……
Mobile marketing is first and foremost solicited communication. It is a way of communicating with the consumer via his mobile device via a simple marketing message so as to introduce the user to a new product, campaign or to allow them to visit a mobile website. The user has made the first initial contact via his mobile, therefore unlike Spam which is random and indiscriminate, mobile marketing is personal, welcomed, customised and directed at an interested user.
Spam has no consideration for privacy and cares little about the number of unwanted messages a user receives in this way. By contrast, The Mobile Marketing Association in the States has its own code of conduct; it has fundamental values and principles for all members emphasising the need for members to create campaigns that will enhance and protect the consumer experience.
The Mobile Marketing Association in the US has its own code of conduct with fundamental principles for all members encouraging members to create campaigns that will enhance and protect the consumer experience.
In the US for example, The Mobile Marketing Association has its own code of conduct with fundamental self-regulatory principles, encouraging mobile marketers to create campaigns that will enhance the consumer experience. Mobile marketing is concerned about choice and consent with the onus upon advertisers to use it with constraint and sensitivity, to be timely and not to flood its users like spam does. This is the only way to get onside with the consumer, and to build up a personal, direct and ongoing relationship with the user, thus, hopefully resulting in follow-up and future business. Mobile Marketing is NOT Spam.
Looking to find the best deal on mobile marketing, then visit www.txt2get.com to find the best advice for you.
What Is The Mobile Marketing Edge?
December 11, 2010
Mobile advertising is advertising that comes to you direct to your mobile. It’s often customised, it’s quick, effective and it’s taking the marketing world by storm. Mobile marketing is the most personal marketing medium that’s currently out there today, but how is it trending?
It is thought that over the past year, brands have allocated larger and larger portions of their digital media plan towards mobile so as to further capitalize on this growth in personal marketing. For lovers of statistics, in 2009, the U.S. mobile Web grew at an average rate of 2 percent month over month, according to Nielsen. Millenial Media tell us that US mobile Web will reach nearly 100 million unique users per month by the end of 2010.
Mobile marketing is becoming increasingly popular with consumers , another reason we are seeing it trending up so quickly. Shoppers are enjoying this type of personal marketing. It gives them offers and discounts direct to their mobile; they are using their mobiles to check prices and store locations, and download product information and reviews, too.
There are four times the number of mobile phones in the world versus PCs and 20 percent of all U.S. households are now “mobile-only”, so it is easy to see why some of the leading mobile advertising will include even higher budgets for mobile marketing. Expected increases will come from pharmaceutical, automotive, travel and retail.
Consider also the effect of the global recession and with people being more savvy about where to shop and how to spend their dollar, the mobile coupon direct to the user’s mobile offering discounts and other specials makes this marketing a real hit with the consumer. According a Deloitte survey, of the mobile shoppers identified in their survey: 55 percent said they will use their mobile device to find store locations, 45 percent to research prices, 40 percent to find product information, 32 percent to find discounts and coupons and 25 percent to make purchases. Intelligent consumerism indeed.
Learn more about Mobile Marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.
Will Your Mobile Take Place Of Your Wallet?
December 10, 2010
Mobile phones are no longer devices simply for calling or texting. Phones now have more capabilities than ever and are now more a part of our day to day attire than they are a simple accessory. It seems fitting then, that they are being utilised as a central hub for modern business.
Mobile phones themselves continue to develop technologically and with the capabilities of phones developing, the services they can offer are constantly developing too. ‘Smartphones’ symbolise the most state of the art technology in mobile devices and also account for the latest trend in mobile commerce. In the first quarter of 2010 ‘smartphone’ sales rose by 49% and with this increase in sales more and more customers are finding it easier to shop for what they want, when they want and all from the palm of their hand.
Overall mobile commerce purchases rose from $396 million (US) to around 1.2 billion (US) between 2008 and 2009 and estimates predict that by 2015, mobile commerce could account for $119 billion dollars worth of goods and services purchased. Such a significant growth in such a short time shows indications of the markets rapid growth in popularity and profitability.
Recent trends show an overwhelming shift from cash to electronic transactions via credit or direct debit cards, and indicate the declining use of cash for payment. What this trend could then suggest is that payment via SMS, for example, could have a prominent place in the way we shop in the future. As we see mobile devices integrating so many functions and services as standard features, it is possible to see the large potential to develop mobile payments not only for online shopping, but as a means of payment for in-store purchases.
So with mobile commerce figures showing the market being hugely profitable, technologies developing constantly to cater for more and more customers and payments showing a significant shift away from cash transactions to electronic payments, it is not a question of could mobile commerce truly replace the wallet, but when.
Want to find out more about mobile commerce, then visit www.txt2get.com for your needs.
What Are The Steps Required For Successfully Deploying Mobile Commerce?
December 9, 2010
Mobile commerce is fast becoming one of the most widely used and highly profitable markets. It has unparalleled selling potential across all demographics and so it is no wonder that so many companies are successfully employing it. So what are the steps for the successful deployment of mobile commerce?
The initial step is for your company to determine where you are as a business and what you want to achieve specifically through mobile commerce. Are you branching out to new demographics? Are you trying to reach current customers more frequently? Or are you simply trying to take the next step in modern marketing and commerce? In any case, it is important to carefully map out precisely what you wish to achieve and the best way in which you can achieve this through mobile commerce capabilities.
Once the necessary action plans are in place for your company, it is important that you make sure your application or site can reach the largest part of the intended market as possible. This means ensuring that your app or site meets the requirements of the various iPhone, Android and Blackberry Smartphone’s that your customers will be using. It is essential to the credibility of your company and your strategy in mobile commerce that your app or site has its optimal functionality and appearance across all devices.
Another intricate step is to make sure your site or app is snappy and effective in catching customers attention and meeting its objective. For this reason it is best to think simple. Simple, streamlined, mobile platforms can easily enable your site or application to deliver the primary functions such as selling your good, offering a fresh shopping experience for your good and even offering engaging games, coupons or quizzes that help your site stand out from the rest. It is imperative that customers find the use of the site convenient, quick and easy, as for the most part, this is predominantly what mobile commerce is founded upon.
One of the final key steps for the successful deployment of your mobile commerce site or application is to ensure its discoverability. Strategies for promoting the site are essential for it running and being used healthily and successfully. The relationship between fixed internet and mobile space mean that the initial feature of any mobile site will be its accessibility, so let your customers know its accessible and it’s out there in a way that can best reach your target demographic.
For more on mobile marketing and what it can offer once you’re up and running, visit www.txt2get.com