In today’s world technology is taking a leading role in the forefront of society. From our day-to-day lives through to marketing and advertising, the constant advancements in technology are perpetuating a shift in thinking and investments. One of the shifts making itself more than known in the marketing world is the shift taking place from investing in traditional media to social and mobile media.
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How To Avoid Mobile Marketing Opt-Outs Part 2
When developing a mobile marketing system for your business, your most valuable asset is without doubt the database of mobile subscribers you’ve earned. Our first part of this article series looked at how getting the basics and being upfront from the get go was an integral part to maintaining a successful mobile database. In this part, we’ll look at the actual content of messages and the role they play in minimizing opt-outs.
Does The General Public Trust Mobile Banking?
Mobiles, it can easily be said, are now a part of our everyday lives. There are a recorded 5.3 billion mobile users worldwide, 91% of which are within 3 metres of their mobile device at all times. Mobile is used for a vast array of services nowadays and prospective leaders in the mobile industry are now looking at consumer behaviour to pinpoint mobiles most frequently used services and the futures front-runners in an attempt to solidify their hold on the competition.
What Does Google’s Purchase Of AdMob Mean For Mobile Marketing?
At the end of 2009, Google Inc. signed up to acquire AdMob – a mobile ad network – in a move that truly validated mobile advertising as the effective marketing medium that it is today. In a deal worth a reported $750 million, this deal was set to be a real game-changer in the industry. So what does Google’s purchase of AdMob mean for mobile marketing?
Can Windows Phone 7 Fight Iphone Or Android?
The battle of the smartphones is alive and well and Android has officially overtaken Blackberry at the top of the tree. Apple, of course, has its die-hard brigade of fans and is always near the top with each and every new version it releases. Windows and Palm lagging behind in the ‘top five’ of the smartphone league. Smartphones are big business and Microsoft was in a relatively weak state in the early part of 2010. Then just 4 months ago, it set out its stall to add stronger competition to the market with the introduction of its new smartphone offering, the Microsoft WP7. So does Windows Phone 7 make Microsoft a legitimate competitor to Apple and Google in the mobile world?
Are Mobile Marketers Happy With The Introduction Of HTML5?
HTML5- dubbed the language of the Web – is the latest version of HTML and is said to be the future of mobile applications. HTML5 is a computer language – an umbrella term – a “general-purpose visual identity for a broad set of open web technologies, including : HTML5, CSS, SVG, WOFF, and others” . But what does HTML5 mean for mobile marketing?
Is IPhone Taking Over Blackberry Market Hold?
The smartphone has become as synonymous with the notion of what makes a business man as the briefcase once was. It is the must-have status symbol in whatever make or model, whether it is Android, Windows, iPhone, Palm or the ever-popular Blackberry. It is how today’s modern professional stays up to date and stays in touch wherever he is in the world. The smartphone’s ability to allow instant access to email, text, the Web amongst other things has been heralded as one of the ultimate tools to keep communication flowing; it is efficient and allows for better overall productivity.
How Much More Can You Add On To A Smartphone?
The smartphone was certainly on many people’s Christmas wish list in 2010 with Nielsen reporting that one-third of mobile owners in the US had a smartphone by the end of December last year. Smartphones were definitely rocking and according to Gartner’s statistics of the staggering 1.6 billion mobile phones sold globally that year, 297 million were smartphones! That’s 72% more smartphone sales than in 2009. So given this huge upward trend and the phenomenal popularity of smartphones for both business and personal use, is smartphone adoption expected to stagnate any time soon?
Do You Know What Mobile Fragmentation Is?
Mobile has undoubtedly taken advertising, shopping, gaming and general day to day life into a whole new age. It offers convenience, immediacy and a whole range of services and features all available from almost anywhere at any time. However, whilst many of us only see the positives and conveniences mobile has to offer, there is a persistent challenge facing mobile developers that is becoming an ever increasing issue for the evolution of mobile, “Mobile Fragmentation.”
What Is Mobile Fragmentation?
Mobile fragmentation is fast becoming an issue for strong debate in the mobile world. The inability to create a single application that can operate across all devices has given rise to the search for de-fragmentation. But is there any need? Many argue that mobile fragmentation is a natural part of a diverse and widespread global market, so is mobile fragmentation hurting or helping the growth of mobile?